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BGP Insurance Services

Finding the insurance riches in the niches

Insurance is a highly competitive market. To make successful and effective headway in such a market, it is necessary to be able to differentiate the particular services and skills you may have to offer from many other similar offerings. To a great extent, that means finding, developing and marketing your own niche in the wider insurance market. That may be all very well in theory, but how might you find your own niche or niches in particular? Here are some of the main suggestions and tips

Support for your passion

The particular niche you find and concentrate your business efforts upon needs to be one about which you feel some passion – an interest and fascination that take you beyond the simple day to day business of just doing the job and keeps you focussed and single-minded in delivering to your customers the best possible service. There are any number of ways you might begin to define your passion for a particular niche in the market – from different types of insurance, let’s say, to specific industries or commercial enterprises.

Finding the insurance riches in the niches you feel passionate about, however, may be only the beginning of the story. You may also need the support and guidance of an established, independent broker with access to the whole of Lloyds of London underwriting – a broker such as ourselves here at BGP, in other words – to translate your passion into riches.

Your markets, your customers

Although you might take advantage of the expertise and experience already established by brokers such as ourselves, it is important to remember that your markets remain your markets and your customers are your customers. The support you are receiving as one of our appointed representatives takes nothing away from your ownership of your customers, but provides valuable knowledge of and access to your target markets.


Expertise

A recent post on LinkedIn, the networking site for professionals, stresses the importance of your developing your own level of expertise within the particular niche of the insurance market you want to target.

Such expertise may help to give you that vital knowledge and understanding of just what it is your customers want in terms of the insurance you have to offer. Without that expertise and understanding, of course, you may be unable to differentiate those particular skills and benefits which make you – rather than a rival broker – the place for your customers to turn.

For more information and assistance on creating a niche scheme for your clients or becoming an appointed representative of BGP simply contact us.


Finding the insurance riches in the niches

Insurance is a highly competitive market. To make successful and effective headway in such a market, it is necessary to be able to differentiate the particular services and skills you may have to offer from many other similar offerings. To a great extent, that means finding, developing and marketing your own niche in the wider insurance market. That may be all very well in theory, but how might you find your own niche or niches in particular? Here are some of the main suggestions and tips.

Support for your passion

The particular niche you find and concentrate your business efforts upon needs to be one about which you feel some passion – an interest and fascination that take you beyond the simple day to day business of just doing the job and keeps you focussed and single-minded in delivering to your customers the best possible service. There are any number of ways you might begin to define your passion for a particular niche in the market – from different types of insurance, let’s say, to specific industries or commercial enterprises.

Finding the insurance riches in the niches you feel passionate about, however, may be only the beginning of the story. You may also need the support and guidance of an established, independent broker with access to the whole of Lloyds of London underwriting – a broker such as ourselves here at BGP, in other words – to translate your passion into riches.

Your markets, your customers

Although you might take advantage of the expertise and experience already established by brokers such as ourselves, it is important to remember that your markets remain your markets and your customers are your customers. The support you are receiving as one of our appointed representatives takes nothing away from your ownership of your customers, but provides valuable knowledge of and access to your target markets.


Expertise

A recent post on LinkedIn, the networking site for professionals, stresses the importance of your developing your own level of expertise within the particular niche of the insurance market you want to target.

Such expertise may help to give you that vital knowledge and understanding of just what it is your customers want in terms of the insurance you have to offer. Without that expertise and understanding, of course, you may be unable to differentiate those particular skills and benefits which make you – rather than a rival broker – the place for your customers to turn.

For more information and assistance on creating a niche scheme for your clients or becoming an appointed representative of BGP simply contact us.



Finding the insurance riches in the niches

Insurance is a highly competitive market. To make successful and effective headway in such a market, it is necessary to be able to differentiate the particular services and skills you may have to offer from many other similar offerings. To a great extent, that means finding, developing and marketing your own niche in the wider insurance market. That may be all very well in theory, but how might you find your own niche or niches in particular? Here are some of the main suggestions and tips.

Support for your passion

The particular niche you find and concentrate your business efforts upon needs to be one about which you feel some passion – an interest and fascination that take you beyond the simple day to day business of just doing the job and keeps you focussed and single-minded in delivering to your customers the best possible service. There are any number of ways you might begin to define your passion for a particular niche in the market – from different types of insurance, let’s say, to specific industries or commercial enterprises.

Finding the insurance riches in the niches you feel passionate about, however, may be only the beginning of the story. You may also need the support and guidance of an established, independent broker with access to the whole of Lloyds of London underwriting – a broker such as ourselves here at BGP, in other words – to translate your passion into riches.

Your markets, your customers

Although you might take advantage of the expertise and experience already established by brokers such as ourselves, it is important to remember that your markets remain your markets and your customers are your customers. The support you are receiving as one of our appointed representatives takes nothing away from your ownership of your customers, but provides valuable knowledge of and access to your target markets.



Expertise

A recent post on LinkedIn, the networking site for professionals, stresses the importance of your developing your own level of expertise within the particular niche of the insurance market you want to target.

Such expertise may help to give you that vital knowledge and understanding of just what it is your customers want in terms of the insurance you have to offer. Without that expertise and understanding, of course, you may be unable to differentiate those particular skills and benefits which make you – rather than a rival broker – the place for your customers to turn.

For more information and assistance on creating a niche scheme for your clients or becoming an appointed representative of BGP simply contact us.

 

© Bennett Gould & Partners Ltd 2018


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© Bennett Gould & Partners Ltd 2018


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BGP is a trading name of Bennett Gould & Partners Ltd., Registered in England No 1058351 at 18D Ley Court, Barnett Way, Barnwood, Gloucester GL4 3RT, and are authorised & regulated by the Financial Conduct Authority (FCA). Our FCA register number is 306850 and you can check this on the FCA’s register by visiting the FCA’s website www.fsa.gov.uk/register/home.do or by contacting the FCA on 0800 111 6768.