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BGP Insurance Services

Driving traffic to your insurance website

If Simply building and publishing your own website is hardly enough to generate the customers you want. The internet is jam-packed with sites that have been rarely, if ever, visited. What you need to discover, of course are ways of driving customers to your particular insurance website.

Apart from the – potentially very expensive – method of paying for online advertising in the hope that this might attract some the interest and visitors you are seeking, there are a number of other ways in which you might help yourself to drive the traffic you need at relatively little cost.

By playing your part in tapping into new markets, you may be able to make the fullest use of the technology and information systems we have developed here at BGP to explore quickly and easily the tailor-made insurance solutions your customers require. Here, then, are a few tips designed to help drive customers to your insurance website:

Let others do the work for you

When interest in the services you offer goes viral, your website is recommended by one visitor to another without your having to do much else.

Getting visitors to share that information in a way that goes viral, however, takes some care in ensuring that your content is positive, it has an element of emotional input and offers the kind of practical information people want to share – according to a contribution by international business consultants Quora.


Content

Others are only likely to share links driving customers to your insurance website if they, in turn, have been impressed by its content;

Content is key – unless the content is not only informative, but also simple to read and clearly laid out, it is difficult to encourage customers to be driven to your website;

Make sure that your site is worth visiting, therefore, with content that is helpful and interesting to read or to view – by including an element of surprise in the content, you might increase the appeal to visitors;

Call to action

You are not just interested in people visiting your site, of course, but want to convert them into customers;

The only way of doing that is through a call to some kind of action – with an insurance website that might often be achieved through the ability for the customer to compare prices from different insurers or to ask directly for a quote;

However you choose to aim for it, therefore, a call to action needs to be a critical feature of your site;

Examples

To put into perspective what all this might mean in practice, it may be useful to review websites similar to your own in terms of the backlinks, sharers and social media hits the most successful of them are achieving;

For examples of this, there is even a website which ranks listings according to different lines of business, and the country in which you are running your operation or in search of a market, in terms of their demonstrated popularity;

The website is called Buzzsumo and is generally free to search – unless you want to search by selecting your own filters, in which case, you will need to pay a subscription.

Driving customers to your website is an all-important component of any online marketing – these suggestions may help to boost the number of such visits. For more information on joining the BGP AR network simply contact Jerome Lyons on 01452 377 667 or email jerome.lyons@bgpltd.com


Driving customers to your insurance website

If Simply building and publishing your own website is hardly enough to generate the customers you want. The internet is jam-packed with sites that have been rarely, if ever, visited. What you need to discover, of course are ways of driving customers to your particular insurance website.

Apart from the – potentially very expensive – method of paying for online advertising in the hope that this might attract some the interest and visitors you are seeking, there are a number of other ways in which you might help yourself to drive the traffic you need at relatively little cost.

By playing your part in tapping into new markets, you may be able to make the fullest use of the technology and information systems we have developed here at BGP to explore quickly and easily the tailor-made insurance solutions your customers require. Here, then, are a few tips designed to help drive customers to your insurance website:

Let others do the work for you

When interest in the services you offer goes viral, your website is recommended by one visitor to another without your having to do much else.

Getting visitors to share that information in a way that goes viral, however, takes some care in ensuring that your content is positive, it has an element of emotional input and offers the kind of practical information people want to share – according to a contribution by international business consultants Quora.


Content

Others are only likely to share links driving customers to your insurance website if they, in turn, have been impressed by its content;

Content is key – unless the content is not only informative, but also simple to read and clearly laid out, it is difficult to encourage customers to be driven to your website;

Make sure that your site is worth visiting, therefore, with content that is helpful and interesting to read or to view – by including an element of surprise in the content, you might increase the appeal to visitors;

Call to action

You are not just interested in people visiting your site, of course, but want to convert them into customers;

The only way of doing that is through a call to some kind of action – with an insurance website that might often be achieved through the ability for the customer to compare prices from different insurers or to ask directly for a quote;

However you choose to aim for it, therefore, a call to action needs to be a critical feature of your site;

Examples

To put into perspective what all this might mean in practice, it may be useful to review websites similar to your own in terms of the backlinks, sharers and social media hits the most successful of them are achieving;

For examples of this, there is even a website which ranks listings according to different lines of business, and the country in which you are running your operation or in search of a market, in terms of their demonstrated popularity;

The website is called Buzzsumo and is generally free to search – unless you want to search by selecting your own filters, in which case, you will need to pay a subscription.

Driving customers to your website is an all-important component of any online marketing – these suggestions may help to boost the number of such visits. For more information on joining the BGP AR network simply contact us.


Driving customers to your insurance website

Simply building and publishing your own website is hardly enough to generate the customers you want. The internet is jam-packed with sites that have been rarely, if ever, visited. What you need to discover, of course are ways of driving customers to your particular insurance website.

Apart from the – potentially very expensive – method of paying for online advertising in the hope that this might attract some the interest and visitors you are seeking, there are a number of other ways in which you might help yourself to drive the traffic you need at relatively little cost.

By playing your part in tapping into new markets, you may be able to make the fullest use of the technology and information systems we have developed here at BGP to explore quickly and easily the tailor-made insurance solutions your customers require. Here, then, are a few tips designed to help drive customers to your insurance website:

Let others do the work for you

When interest in the services you offer goes viral, your website is recommended by one visitor to another without your having to do much else.

Getting visitors to share that information in a way that goes viral, however, takes some care in ensuring that your content is positive, it has an element of emotional input and offers the kind of practical information people want to share – according to a contribution by international business consultants Quora.

Content

Others are only likely to share links driving customers to your insurance website if they, in turn, have been impressed by its content;

Content is key – unless the content is not only informative, but also simple to read and clearly laid out, it is difficult to encourage customers to be driven to your website;

Make sure that your site is worth visiting, therefore, with content that is helpful and interesting to read or to view – by including an element of surprise in the content, you might increase the appeal to visitors;

Call to action

You are not just interested in people visiting your site, of course, but want to convert them into customers;

The only way of doing that is through a call to some kind of action – with an insurance website that might often be achieved through the ability for the customer to compare prices from different insurers or to ask directly for a quote;

However you choose to aim for it, therefore, a call to action needs to be a critical feature of your site;

Examples

To put into perspective what all this might mean in practice, it may be useful to review websites similar to your own in terms of the backlinks, sharers and social media hits the most successful of them are achieving;

For examples of this, there is even a website which ranks listings according to different lines of business, and the country in which you are running your operation or in search of a market, in terms of their demonstrated popularity;

The website is called Buzzsumo and is generally free to search – unless you want to search by selecting your own filters, in which case, you will need to pay a subscription.

Driving customers to your website is an all-important component of any online marketing – these suggestions may help to boost the number of such visits. For more information on joining the BGP AR network simply contact Jerome Lyons on 01452 377 667 or email jerome.lyons@bgpltd.com

 

© Bennett Gould & Partners Ltd 2018


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© Bennett Gould & Partners Ltd 2018


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BGP is a trading name of Bennett Gould & Partners Ltd., Registered in England No 1058351 at 18D Ley Court, Barnett Way, Barnwood, Gloucester GL4 3RT, and are authorised & regulated by the Financial Conduct Authority (FCA). Our FCA register number is 306850 and you can check this on the FCA’s register by visiting the FCA’s website www.fsa.gov.uk/register/home.do or by contacting the FCA on 0800 111 6768.